I primarily specialize in Google Search Ads, for dental businesses.

Like most (if not all) for-profit businesses, the over-arching goal is... *drum-roll*... to make money! At the end of the day, you want to know: how much money did I spend on ads, and what revenue did I generate from it. In other words, we want to find out what the ROAS (return on ad spend) is.

Given dentistry related companies are typically lead focused rather than sales, measuring success is a bit different than, say, an E-commerce platform selling items at set prices.

In order to find out the ROAS, we need to assign a value per lead in Google Ads. If you already know this number – wonderful! If not, services like call tracking, website builder form submissions IA, and some calculations can help.

By imputing a lead value, we can measure if the advertising is worth it or not. (Example: $300 per job (lead) acquired by spending $50 in ads = 600% return).

If you would ever like to check the performance in a moments notice, simply contact me & I will be happy to give a brief breakdown of performance at my earliest convenience.

I made contract lengths intentionally fair by offering a month basis agreement. This give clients an opportunity to see if it's a good fit, with the opportunity to cancel anytime.

Please note: during the learning phase after the initial launch of campaigns, results may be unpredictable. We want to give Google Ads sufficient time to collect as much data as possible in order to optimize campaigns.

I recommended meeting via Google Meets, or a phone call at least once a month to go over the performance reports. However, this is highly dependent on your preferences, availability, and the maturity of campaigns (i.e. likely more necessary to meet more often during the first few months after campaign launch, and perhaps fewer times once campaigns have reach some level of maturity/predictability).